7 Reasons Why Your Site Is not Showing Up On Google?

When a web page doesn’t appear on Google, it can indicate several possibilities, typically falling into these categories:

  • Crawling and indexing issues: The page might not have been indexed by Google yet, meaning it won’t show up in search results regardless of the keyword used.
  • Ranking issues: The page may be indexed but not ranking well for its intended keywords, making it challenging to find without using search operators, more specific terms, or brand keywords.
  • Quality issues: Sometimes, a web page may not appear on Google due to violations of Google’s guidelines, leading to its removal from search results. So here Following are the 7 possible reasons

Why Your Site Is not Showing Up On Google:-

Your Page Has Not Been Indexed Yet

Indexing issues are a significant reason why websites might not show up in Google search results. Google’s algorithm is responsible for crawling and indexing web pages, with the aim of understanding and organizing internet content. If Google doesn’t crawl and index pages, they won’t appear in search results. Various factors can lead to indexing problems, such as a poorly structured website, duplicate content, slow page loading times, and low-quality content.

To check if a web page is indexed by search engines, there are several methods available. One recommended approach is to use Google Search Console’s ‘Coverage’ tool. This tool can determine if your pages are indexed and provide specific data about your site’s condition.

A Different Variant of Your Page is Ranking

One potential reason why your pages might not be appearing on Google is that Google is ranking a different version of your page than the one you intended. This situation can arise if a duplicate or alternative language version of the page is deemed more relevant to the user’s search query. In such instances, Google might opt to display the version of the page that is more pertinent to the user’s location or language, even if it differs from the intended version for ranking.

This issue often stems from duplicate content. When a website contains multiple pages with identical content, Google may only index and rank one of them, aiming to offer users unique and valuable content. Likewise, if there are different language or regional variations of the page, one of these versions might rank instead of the intended version.

This scenario is particularly common when:

  • The user’s search query is in a different language than the page intended for ranking. In such cases, Google could prioritize displaying a version of the page in the same language as the user’s query, even if it’s not the intended version for ranking.
  • You have multiple versions of the same page in the same language but targeted at different regions, such as an American version and a United Kingdom version.

Such challenges can persist despite the proper implementation of hreflang tags or canonicals. To ensure a website appears correctly in search results and the intended version of the page is ranked, it’s crucial to have only one version of each page and optimize different language or regional versions appropriately for localization. Why Your Site Is not Showing Up On Google

Your Page was Remove by the URL Removal Tool

Google offers the URL removal tool, allowing website owners to request the temporary or permanent removal of specific pages from Google search results. This tool is valuable when a page has been updated or deleted; ensuring search results reflect the latest changes. However, it’s crucial to use this tool judiciously to avoid unintended consequences.

If you believe your page has been permanently removed from Google search results, you can use the tool to request reinstatement. Following the request, your page should reappear in Google Search soon. Unfortunately, there’s no official information on the duration for Google to cancel a removal, so patience is required.

Why Your Site Is not Showing Up On Google

Your Page in not Ranking for any Keywords

If your website isn’t appearing on Google, it might be buried among the millions of pages online and not well-positioned to be seen by potential visitors. This means that, despite its existence, your website isn’t showing up in search engine results pages (SERPs) for relevant keywords and phrases. This could be due to a lack of basic SEO or more advanced issues.

It’s important to understand that optimizing your website is an ongoing process that requires continual effort and attention, rather than a one-time task. To enhance your website’s SEO and improve its chances of appearing on Google, you should focus on several key areas, such as keyword research and content creation, onsite optimization, and building a strong backlink profile. Each of these areas requires its own strategy.

Additionally, Technical SEO is crucial, involving the implementation of a sitemap, robots.txt file, meta tags, and SSL certification, among other elements. These are just a few examples of Technical SEO; there is much more to consider! While you can handle the basics yourself or with your developer’s help, you may eventually require the assistance of a technical SEO professional.

Your Page is Blocked by the Safe Search Filter

Google’s Safe Search filter is a tool that enables users to screen out adult content from their search results. When activated, this filter prevents users from seeing pages deemed to contain adult-only material, serving as a vital tool for safeguarding minors and ensuring a safe browsing experience.

In cases where a page slips through the SafeSearch filter and is found to be inappropriate or offensive, users can utilize the Safe Search suggestion tool to report it. This tool enables users to request the filtering of a page from search results for Safe Search users.

To monitor the history and status of such requests, users can access the SafeSearch Filtering section within the URL Removal Tool in Google Search Console. Here, a log of user requests and their respective statuses is displayed:

  • Processing request: Google is currently reviewing the request.
  • Request cancelled: Users have opted to cancel their request.
  • Request denied: Google has determined that the content is not adult-only.
  • Filtered: Google has approved the request and will suppress the page for users with SafeSearch enabled.

Your Website was Hit with a Manual Action

If you’re wondering why your website isn’t appearing on Google, one possible reason could be a manual action imposed by Google. Manual actions are penalties applied to websites that:

  • Violate Google’s policies and guidelines.
  • Manipulate search algorithms to achieve unnaturally high rankings.
  • Contain harmful content.

Google is dedicated to improving the quality of search results to ensure user satisfaction. However, due to the vast size of the internet, these efforts must be largely automated. In 2020, manual actions were imposed 2.9 million times, and in 2021, Google detected 200 times more spam sites than in the early stages of its spam-fighting efforts two decades ago.

There are various types of manual actions that Google can take, each requiring specific steps to restore your page’s visibility on Google. We have detailed these manual actions and how to address them in a comprehensive article, so be sure to give it a read!

There is a Bug on Google’s end

Google has been encountering indexing issues for some time, and bugs in indexing are not uncommon. These bugs can arise unexpectedly and impact any website, irrespective of its size, without any wrongdoing on the part of the website owner. We experience them ourselves on occasion!

A bug on Google’s side refers to a malfunction or error in Google’s search algorithms or systems, which can result in a website not appearing in search results even if it complies with all of Google’s requirements and guidelines.

If you suspect that a Google bug is causing your website to be excluded from search results, it’s crucial to seek help from Google’s support team. They can assist in identifying and diagnosing the issue, as well as offering guidance on resolving it. Alternatively, you can request re-indexing of your website or utilize tools like Google Search Console to monitor your website’s performance and detect potential issues.

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In conclusion, there are numerous possible explanations for why your website might not appear on Google, and we have only touched on a few. If you’re experiencing visibility issues, it’s crucial to determine why your website isn’t showing up on Google. Begin by examining whether your situation resembles any of the examples we’ve discussed. Without a clear understanding of the problem’s root cause, fixing it is unlikely. Every day your pages remain unindexed represents a potential loss of customers or visitors. Therefore, if your website is facing more intricate issues, don’t hesitate to seek assistance from SEO professionals or even Google.

Meenakshi Thakur

Meenakshi Thakur, having 6 Years of Experience in Digital Marketing and Content Writing. I am free to write all types of niche content for websites and blogs. I am passionate about all of the work! I really like to explore the latest tricks in technical areas and develop case studies.

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